Books

Leading on the Edge

The bold art of being more irrational and less mediocre

ZANA GOIC PETRICEVIC

BUY NOW

PRESS RELEASE

"Leading on the Edge is a call to your soul. It challenges you to ask a most fundamental question, one that has guided me most of my life, “What must I be about in this life, to live the life I came here to live, and not someone else’s life?” This book is about saying yes to how life wants to live you. It is about the boldness, courage and audacity required to live and lead at the edge of this most fundamental question. It asks you to wake up to how you are aching to serve and get about it - come what may. There is no safe way to do this. It requires leading at the edge. That’s the deal."

— Bob Anderson, Founder Leadership Circle, Co-Author Mastering Leadership and Scaling Leadership
"Leading on the Edge is a transformative guide that asks provocative questions, challenges conventional leadership paradigms and inspires bold action. As a former Partner at PwC and now a leadership coach, I appreciate the book’s compelling blend of personal narrative and actionable insights through reflective Mirroring Moments, urging leaders to get real, to care and to embrace discomfort as a catalyst for growth.

Zana Goic Petricevic's powerful message of claiming one's arena and start leading on the edge resonates deeply, making this a must-read for anyone committed to meaningful change"

— Günter Westphal, CEO of Moving Mountains and Ex PwC Senior Partner
"Leading on the Edge is a masterclass in what it means to embrace the uncomfortable truth of our time: growth, resilience and bold leadership are born where safety ends. Zana Goic Petricevic challenges us to rethink our relationship with fear, inviting us to sit with its discomfort long enough to find strength and possibility.

Her work resonates deeply with the human experience, weaving together neuroscience, emotional intelligence and real-life reflections. Zana reminds us that leadership is not reserved for the extraordinary - it is for those brave enough to be fully human, to fail, to learn, and to lead forward anyway.

This book does more than inspire; it sparks the realisation that we are already equipped to create change, in ways both small and seismic. It’s an essential companion for anyone daring to step into their purpose."

— Mirjam Johansson, Leadership Coach, Organisational Consultant and CEO of DevelUpment AB
"If you need someone to hold up the mirror, ask soul-searching questions, hold your hand and heart with compassion, offer understanding and give you permission to be YOU - capital letters, bold and brave - the kind of YOU that fills you with pride, then take this book, immerse yourself and let Leading on the Edge lead you to those places."

— Ana Gongola, Sandoz / Country Head Croatia and Slovenia Commercial Operations
"This book serves as both an inspiration and a guide for making meaningful contributions while fostering personal growth. Initially, it advocates for living with passion, courage and authenticity, encouraging readers to lead boldly in areas they care about deeply. Subsequently, it provides a clear and concrete roadmap to achieve these goals. The content is both pragmatic and uplifting, offering advice derived from practical experience and supported by numerous case studies"

— Shail Jain, CEO, FARRAGUT
"Leading on the Edge goes beyond leadership theory. It is a call to action for those who dare to lead with purpose and conviction. Zana’s insights remind us that true leadership is about creating a legacy by embracing uncertainty and inspiring those around us to do the same. This book challenges us to think differently, to engage meaningfully and to leave a positive impact on the world. With Leading on the Edge, Zana does what she does best, she inspires us to lead and live with Boldness"

— Bruno Casadinho, Managing Director and Executive Vice President at Capgemini Engineering Asia Pacific and Middle East
"In a world where disruption and uncertainty are the new normal, we face a choice: accept the status quo or take action. If you’re among the few who choose to step forward, you have the opportunity to achieve something truly transformative for yourself and others. Having worked with Zana on this book and her first, I’ve seen firsthand how she truly walks her talk. Her insights and experience shine through in Leading on the Edge, offering space for reflection, tools for exploration and practical guidance to help you live and lead boldly, leaving doubt and fear behind."

Karen Williams, The Book Mentor, Librotas

Item 1 of 7

Bold Reinvented

Next Level Leading with Courage, Consciousness and Conviction

ZANA GOIC PETRICEVIC

Buy now

"When I read the advance copy of Bold Reinvented, I was nudged to ask myself: What is mine to do to make this world a better place? Through brilliant concepts and compelling story telling, Zana has taken the leadership conversation to a much-needed next level.

I recommend this book to all global citizens who are called to be a different kind of leader. As Zana points out, our world is craving for game changers. This book will inspire you to find your worthy cause, discover your meaningful work, and leave a legacy. If you long to impact our world, and discover your own bold leadership, this is a must read. You matter, and your work matters!"

— Rick Tamlyn, Master Certified Coach (MCC), author of Play Your Bigger Game (Hay House Publishing)
"Bold Reinvented takes you on a journey to your own wisdom so you can discover, understand and be amazed by the bold leader within yourself. The gap most of us encounter between our power and our wisdom can be very concerning, but now Zana brings to us the most promising possibilities. She doesn’t tell us what to do, but opens new bold ways to think – so that we instinctively know what to do. And this new knowledge will stay in our system long after other management buzzes have faded."

— Mirjam Johansson Grant, Mirjam Johansson Grant
"Very inspiring book showing how through personal challenges one can develop courage to be truly self. Reading it you find your own questions and the answers appear right in front of you. This book just step by step shows how to fire up your innate guidance system and have courage to follow your bold direction in life and find wonder in every day being on your journey."

— Joanna Antkiewicz, PwC CEE Head of Coaching and Wellbeing, ICF Master Certified Coach
"Zana Goic Petricevic has written an important book about leadership and about being a human being: How can we find the courage to live full lives and stop playing small?
Bold Reinvented integrates important perspectives on leadership into a holistic conversation about the messy process we all engage in when we debate with ourselves whether to take the risk and follow our passion or stay safe, comfortable and protected. The book is deep and soulful and triggers important reflections and conversations. It is also a practical book where the author holds the reader’s hand and coaches them in discovering the path to their own boldness. Finally, it is a personal book where author's own story, and those of several of her clients, give life and context to the SOUL framework, a great stepwise framework for developing your own leadership in radical connection with others."

— Ingunn Vagstein, Partner at ViiB, Global Faculty Partner and Trainer at Barrett Values Centre and certified systems coach (ORSC)
"The title of Bold Reinvented already sets the stage for a book that has a lot to live up to and Zana doesn’t disappoint. With her wise, evocative words, astute observations and sharing of her own courageously vulnerable stories (“none of us can separate our leadership from our personal experiences”), Zana takes us on a discovery .. and calling forth.. of our own Bold Leadership in service of our SELF (our “raw human magnificence”), our “radical humanity” and connection with OTHERS, our unshakeable contribution and service to our wider UNIVERSE and LEGACY. Throughout the pages, Zana makes powerful and compelling cases for taking these Bold steps, peppering examples of those who have previously paved such untrodden paths. She leaves us with no option but to leap and so read at your own peril of making positive, courageous change!!"

— Biba Binotti, CEO Global Warriors
"This publication is more than just another book. Through the author’s personal reflections, the leaders’ stories, and their challenges, and well-elaborated leadership concepts, the publication guides you through your own leadership transformation journey. I highly recommend this book to all leaders who seek meaning in the world and who are brave enough to start passionately creating bolder working environments and more daring societies."

— Dr. Alenka Braček Lalić, Founder and Managing Director of AUTHENTIC LEADERSHIP Institute, co-editor of Hidden Champions in Dynamically Changing Societies: Critical Success Factors for Market Leadership and Business and Society: Making Management Education Relevant for the 21st Century
"When you make the decision to write a book – a really good book – then it’s one hell of a ride. Not only do you need to uncover the value of what you know, you have to extract it out of your head in a way that best serves you and your reader.
It’s been a pleasure to support Zana as she has written her book. She has eloquently crafted her words in a way that will make you think, connect the dots and transform the way you lead.
Through writing her book, I’ve seen her blossom and step into her own bold leadership, which means she can show you how it’s done!"

— Karen Williams, The Book Mentor, bestselling author of six books and TEDx speaker
"A fascinating book. With a confident style Zana weaves together clear theory and inspiring stories to explain what a bolder leader is and how you can become one. This book will prompt you to consider powerful questions and it is a beautiful invitation to self-reflection."

— Raluca Andreea Popa, PhD Professor at Bucharest University of Economic Studies
"This book speaks truth: I now dare to know what bold leaders look and feel like. Thank you for putting your wisdom and passion into words. You combine deep wisdom, brilliant observations, personal stories and practical tips to get our SOULs started: what an achievement! The quote from Doug Conant has never been truer: Your life story is your leadership story."

— Inger Beate Botheim Partner and co-founder of ViiB
"I have read many articles, blog posts and books where the author is “reinventing _ _ _ _” (fill in the blank). When I first read the title of Zana’s work “Bold Reinvented”, my initial thought was, who better to write a book about “bold” than Zana! What a terrific read and the title aptly reflects my experience working with Zana. She is a leader who embodies, both literally and figuratively, the essence of bold leadership. The list from the chapter “Jumpstart your bold leadership” is an exceptional tool for sustaining the many valuable lessons from this book."

— John W. Sigmon, CEO and activist, Sigmon Leadership Solutions

Item 1 of 10

Discover Your Bold Potential

GET IN TOUCH