Speaking

Zana is a leadership transformation expert with years of corporate and entrepreneurial experience cultivating boldness in leaders, teams, and organisational cultures.

Her mission? To help you master the art of reinvention, embrace a risk-taking mindset, and harness change as your greatest chance to succeed.

What’s it like working with Zana?

  • "Zana recently spoke at a leadership development event at our business Capgemini, and her contribution was invaluable. She captivated the audience with her depth of knowledge and engaging speaking style. Her ability to communicate complex ideas in a clear and accessible manner truly resonated with our audience. Zana not only shared valuable insights but also inspired our audience to delve deeper into the subject matter and explore new perspectives. I wholeheartedly endorse Zana as she would undoubtedly enhance the quality and success of any future engagement."

    Clayton Mace / APAC HR Director at Capgemini Engineering

  • "If you aim to lead with authenticity and purpose, ready to elevate your personal leadership to a new, bolder level through a transformative journey of self-discovery and growth, engage Zana. It might not be comfortable, but it will surely be powerful, pushing you out of your comfort zone to where you are destined to be. Expect entertainment, fun, and a meaningful shift in your leadership. Zana possesses remarkable talent for turning the concept of “Change” into a powerful opportunity for “Chance”. Zana's engaging storytelling not only provide direction but also inspire action and transformation."

    Martina Bonevski / Sandoz OTC & Trade Head Croatia and Slovenia  

  • "Having Zana as a guest speaker for our P&C leaders across CEE, at UniCredit Bulbank, and most recently for the leadership team at UniCredit Romania, I can say she has a remarkable ability to inspire diverse audiences at various stages of their leadership journeys. She speaks about change in a way that is human, practical, and energizing, keeping leaders fully engaged and offering clear, immediately applicable takeaways. In Romania, the group left energized, seeing change as an opportunity rather than a threat and embracing Zana’s message that boldness is a muscle we can strengthen, especially in times of transformation. Her insights continue to offer valuable reflections beyond the session, supporting ongoing conversations and leadership development."

    Andrea Tognetti / Executive Vice President People & Culture / UniCredit Bank Romania

  • "Participating in Zana's session in the middle of 2022 was an absolute delight, surpassing all my expectations. Right from the start, Zana's effortlessly engaging communication style and unwavering reliability created an atmosphere conducive to an outstanding Boldness session, brimming with insightful and inspiring messages.I wholeheartedly recommend Zana to anyone in search of professional growth and development. Additionally, for companies aiming to unlock the full potential of their teams, Zana's workshops and conferences are invaluable resources."

    Sonia Cardoso / Global Deputy Head of Talent Acquisition & Talent Attraction at Capgemini Engineering 

  • "Zana recently spoke at a People and Culture Heads event at our yearly Central East Europe meeting and delivered a captivating presentation on The Game of Change (and How to Play it Boldly). She speaks with an ease and can address audience in all organisational levels. She managed to integrate well, our corporate direction and ambition into the framework of her presentation. After this experience, I wholeheartedly endorse Zana as a speaker for any event or programme."

    Ronald Sudic / P&C Head and Management Board Member at UniCredit BiH

  • "Zana created an outstanding and high‑impact moment during our UniCredit Bank extended management event. Her message about change and bold leadership was perfectly tailored to the audience, bringing energy, clarity, and relevance to the room. She built a dynamic flow that naturally engaged participants in meaningful conversation, and her presence on stage was truly inspiring, every idea was shaped and expressed with intention, confidence, and authenticity. Working with Zana was a pleasure from start to finish. She demonstrated exceptional professionalism, openness, and a remarkable ability to understand and translate our needs into a memorable experience. Her adaptability, charisma, and empathy elevated the session beyond a traditional training format, turning it into an experience. She connects with ease, creates engagement effortlessly, and embodies the blend of skill and presence that makes learning both impactful and enjoyable."

    Alina Robescu / Head of Learning & Development / UniCredit Bank Romania

  • Zana didn't just motivate - she activated. Leaders left committed to taking more risks and initiating bold conversations. A real shift from safe thinking to bold leadership.

    Capgemini University

About Zana: Leadership Transformation Expert

Who Is Zana?

Zana is not just a professional speaker - she is a leadership transformation expert cultivating boldness in leaders, teams, and organisational cultures. As the founder of Bold Leadership Culture consultancy, bestselling author of two leadership books, with two decades of experience spanning corporate management and entrepreneurship, she has dedicated her work to helping organisations build bold leadership cultures that perform better.

Zana does two things few speakers can: captivate audiences with complex ideas made brilliantly clear on stage, then create conditions in boardrooms for leaders to feel safe enough to be challenged - and challenged enough to truly change.

Trusted by global organisations across big tech, banking, pharmaceuticals, the Big Four, and engineering, Zana consistently delivers measurable leadership transformation, building deep partner relationships that take organisations well beyond the keynote stage.

  • Zana Goic Petricevic

    What’s Her Background?

    Zana brings nearly two decades of experience as both a corporate manager and entrepreneur. Escorted out of a corporate building by security after a decade of service, it felt like the end. It was only the beginning.

    That defining moment transformed Zana into a bold leadership authority. She rebuilt herself from the ground up by walking on the edge. Today, she engages C-suite leaders globally with talks and programmes that carry the full wisdom of that journey.

  • Zana Goic Petricevic

    What’s Her Focus?

    Zana works with senior and C-suite leaders across big tech, banking, pharmaceuticals, the Big Four, engineering, and technology - spanning Europe, the UK, the USA, and APAC. As a keynote speaker, leadership coach, consultant, mentor, and author, she champions one conviction: bold leaders are not born - they are developed.

    She believes in building bold leadership cultures where reinvention is a skill, risk-taking is a mindset, and change is the greatest chance to succeed.

  • Zana Goic Petricevic

    What Else about Zana?

    Zana is the founder of Bold Leadership Culture, an EU and UK-based consultancy delivering leadership development across the globe.

    Her two leadership books, Bold Reinvented and Leading on the Edge, anchor her trademarked SOUL Framework® and are used in leadership programmes worldwide. She teaches at global leadership development and coaching schools, and in-house corporate programmes thus operating inside the credentialing infrastructure of the field, not simply alongside it.

How Zana Can Help You

At the heart of Zana's work is The SOUL Framework® her trademarked leadership model helping leaders unlock boldness, transform their inner operating system, and become ready to harness change as their greatest chance to succeed.

When leaders upgrade their inner operating system, they take their cultures to the next level with them: from risk-averse and mediocre to bold, innovative, and high-performing.

Why you should book her? Watch video.

Zana's Most Sought-After Keynotes

How to Work with Zana

  • Keynotes, internal and external conferences, fireside chats, workshops. Whatever format you need, Zana delivers powerful leadership insights that inspire action.

  • Available globally, both in-person and online. Zana brings the same transformative energy to your boardroom as she does to virtual environments across time zones.

  • Enhance your event by providing attendees with Zana's thought leadership. "Bold Reinvented" and "Leading on the Edge" extend the impact of her message long after she leaves the stage.

  • Exclusive access to Zana's follow-up educational videos reinforces key concepts and provides practical application strategies. Get a sneak peek into how these resources sustain momentum and drive lasting change. Watch the video for the first few seconds….

Discover Your Bold Potential